š„Branding - Black Sheep
š¼Ā Who is client?*
Susanne von Sonnenberg is a mother of a family of four
Is passionate about sustainability & fair trade issues
Moves to her own farm to continue the family agricultural business
The farm includes a herd of about 300 sheeps
Most animals no white wool and thus deviate from norm
Sheeps bought at that time, because many farmers give animals cheap (white wool is easier to dye and better to sell)
Family to date sold wool for further production, therefore color does not matter
Susanne would like to make a statement and make "impure" wool a special product
š»Ā What was our task?
Conception of a coherent brand strategy
Finding and defining a brand name
Conception of icon and logo design
Coordination and definition of font type
Creation of a suitable colorĀ
š I am your rebound give me a shot and contact me:
You can sayĀ MoĀ to me and together we can create something new.
Mail.Ā malik.moritz.mm@gmail.com / Behance / Instagram / LinkedIn
*This project is an example, the above information is solely to get a more detailed picture of my workflow.
