Núcleo

Núcleo is a beautiful apartment building at Cuauhtémoc Avenue in Mexico City. For this project, we worked on the brand design, logo, visual system, graphics, and applications, which were mainly stationery and editorial documents. The main concept of the design is to reflect the sober, calm, and structured lifestyle that is related to the building. All the graphics arise from the same idea inspired by the name: Nucleus, as the center of something; that is why in the graphics there are modules, circles, and different elements that are repeated reticularly from an imaginary "nucleus" as if they were expansive waves.