G-GROUP - brand identity

About the client

G-GROUP is a software house with one mission – to create advanced B2B systems and applications for specialist business areas. And they have the knowledge and skills to make it possible. Their expertise wasn’t built overnight. 14 years of hard work by the skilled team members and hundreds of web apps produced allowed G-GROUP to gather the experience they are so happy to share.

We make IT better

Scope of work

G-GROUP is one part of the same company, under which also falls the second twin-brand - G-CREATIVE that offers marketing services, strategy & SEO.

Our task was to create two brand identities simultaneously, since the company wanted to define and differentiate their existing image. During the design workshops we shaped specific goals, image and communication ideas for both brands.

Visual identity

Three words that describe G-GROUP well are: professionalism, transparency and responsibility. Clients who use its services invest large budgets into software development, so they must be sure that they spend their money well. Therefore, the brand needed an image of a trusted and stable partner and present a proven and effective cooperation process.

As the client's business is closely related to new technologies we couldn't forget to emphasize the innovation aspect and the ability to take a fresh look at actions related to the programming.

Software development is a structured process that combines two worlds - strict rules and creativity. Those two spaces are represented in brand materials by the pixel grid. Visuals are created mostly out of simple rectangular shapes. Keeping them tidy and square brings professional and modern feel to it.

G-GROUP presents itself as a solid and serious brand, which are important factors to the potential business partners and employees.