A llama for an outdoor gear brand.
My challenge was to promote new backpacking gear in a way that stood out among other brands... My solution: Illustrations, llamas, and funky colors. Sometimes illustrations make for particularly interesting campaign graphics versus defaulting to clipped photos and bullet points. As always -Â #keepbrandingfun
apparel
art direction
art director
branding
campaign
campaign assets
campaign direction
creative director
graphics
illustration
merch
outdoor gear
screenprint
screenprinting
shirt
shirt graphics
silkscreen
swag
traditional design
t shirt
View all tags
Posted on
Apr 7, 2022
More by Anthony Todd View profile
Like