Fast Bar | Crispies

The Fast Brands team came to OGK looking for help launching their product in the United States.

The Fast Bar, which was already a successful product in Nordic countries, stands apart from its competitors because of it's flavor. It was important to the Fast Brands team that we visualize that competitive advantage. So we broke down the production process of the Fast Bar, using playful animations and fluid simulations, to highlight all of the flavor packed into this protein bar.

As is the case with most of our OGK "Labs" projects, there was a healthy amount of experimentation that went into creating these visuals. There were several versions that made it to the client, each one competing with the last to try to make motion more dynamic and visuals more vibrant.