GrabStar - Case study
Ofspace helped Grabstar create Brand identity Design, Web App, & Website Design for Grabstar.
Grabstar is a platform for hiring freelancers and collecting reviews. Grabstar makes it easy to collect reviews and feedback about freelancers, as well as hire skilled freelancers.
Our Role:
Brand Strategy, Brand Identity Design, Web App Design, Website & Blog Design, Development.
Brand Strategy
This design was made following a research process, based on a competitive and creative benchmark. Once this process was achieved, a mood board was created, to craft Grabstar's unique identity and brand voice. Building on this solid foundation the graphic, design iconography, and palette was identified.
Communications
Together with Grabstar, we design their Brand identity, Web app, and Website design & Development. Understanding Grabstar's business and their targeted audiences we created modern and effortless design solutions for chess. We helped chess on Brand Identity, web app, website Design.
Logo & Branding Identity
The Grabstar logotype was inspired by the simple format of stars and columns of spreadsheets. As a company, Grabstar is still young. They’re still introducing themselves. The ideal logo lock-up has their name explicit in the top left and their mark appears in the bottom right.
Design System
The visual identity guidelines encompass everything from collateral design and analog and digital advertising to product illustration and the creation of layouts for websites and mobile applications.
Wireframe Design
The world of creating digital products is filled with options, crossroads, stakeholder interest, and feature creep. But at the very heart, there are the people who use your product. We help you see clearly. Data helps us make informed decisions in a world full of assumptions.
Website Design
Our research combined with a strong cross-team collaboration ensured we took a more holistic approach to create the new website. We created over 60+ pages visuals to improve communication of product features.
Development
Our research combined with a strong cross-team collaboration ensured we took a more holistic approach to create the new website. We created over 60+ pages visuals to improve communication of product features.
The Results
After 3 months of close collaboration and teamwork, we successfully modernized Grabstar visual identity, improved the overall user experience, simplified the information architecture, and designed all the visuals used on the new website.
Contact info
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Our Website https://ofspace.co/
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✉️ Available for your long term or short term partnership 👋🏻 hello@ofspace.co
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