Bubbly, Sociable Animation for CANN Social Tonic

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I don't do a lot of spec work, but when I do, it's for brands I love.

Cann is a Cannabis-infused social tonic that gives you a light, happy feeling. A socialable buzz. How does it do it? Well, read the label 😄

I wanted to capture the feeling you get from the drink with the animation, so there's a mixture of ongoing smooth movements, with some faster jolts of motion here and there. Everything has a wavy, dreamlike effect to charge up the motion with that "sociable buzz" vibe.

Full 15 Second Spot: https://vimeo.com/693293518

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Process in a nutshell?

1. Deconstruct the can label design

2. Recreate art assets

3. Layer them up in Illustrator and import them into After Effects

4. Animation Magic

I love working with brands to help them add motion to their video spots, websites, & product highlights. Request me for some motion graphics work.