We are delivering another round of concepts tomorrow. This round expands upon earlier concepts while retaining the same overall theme. You have to love the exploratory phase of logo design. :-)
@jamie, I'm digging that one a lot myself. My only concern is that the arrow points downward and may be interpreted negatively. Then again, I could be over thinking here.
@Rui, playing with the negative space was definitely a central theme with this round.
Don't like any sorry. Agreed with Erik, the arrow pointing down is negative. Top left, the T is more prominent than the M. Top right looks like tiger woods.
I like the bottom right M & typography. What if you cut off the arrow point and made it an upside down T? That would solve the negative implication of a downward arrow and work as the brand initials. Although being upside down has a slight negative connotation as well.
10 Responses
Pro
Erik Ford
We are delivering another round of concepts tomorrow. This round expands upon earlier concepts while retaining the same overall theme. You have to love the exploratory phase of logo design. :-)
about 1 year ago
Gotta say, I'm LOVIN' how the bottom right becomes an arrow.
about 1 year ago
Pro
Rui
I agree with Jamie. A lot of these are revolving around the whitespace, nice touch.
Liking the two bottom ones the most still think they need quite a bit of tweaking but definitely looking good.
about 1 year ago
Pro
Mackey Saturday
good luck!
about 1 year ago
Pro
Erik Ford
@jamie, I'm digging that one a lot myself. My only concern is that the arrow points downward and may be interpreted negatively. Then again, I could be over thinking here.
@Rui, playing with the negative space was definitely a central theme with this round.
@Mackey, thanks!
Each of you have excellent initial marks in your avatars!
about 1 year ago
Pro
Richard Young
Really nice to see the progression/alternatives here. Bottom right is very tasty indeed.
about 1 year ago
Don't like any sorry. Agreed with Erik, the arrow pointing down is negative. Top left, the T is more prominent than the M. Top right looks like tiger woods.
about 1 year ago
Pro
Erik Ford
@Richard, that one continues to be an internal favorite. We'll wait and see what the client says between all of them and see where we'll head next.
@Artistdanz, thanks for joining the conversation.
about 1 year ago
Pro
Paris Vega
I like the bottom right M & typography. What if you cut off the arrow point and made it an upside down T? That would solve the negative implication of a downward arrow and work as the brand initials. Although being upside down has a slight negative connotation as well.
10 months ago
Pro
Erik Ford
@Paris, we thought about something like that a while back but it just wasn't working.
9 months ago