HC Ak Bars

The new logo of HC Ak Bars Kazan. Ak Bars is both one of the main symbols of the Republic of Tatarstan and the leading Russian hockey club

The snow leopard and the tulip are traditional symbols for the republic and the team, they formed the basis of the new logo. The common principles of the construction of the leopard and the tulip form a system of corporate identity. The gray color in the emblem palette is the snow leopard’s usual color. Through the cheekbones and forehead of the predator, it adds volume to the image.

More details on https://quberten.com/akbars-rebranding