Paula Flávia - Clínica Estética

Paula Flávia is an esthetician who created her company to be something more personal. The goal was, through the briefing, to create a beautiful brand that reflects beauty and sophistication for people. The public is entirely female, from 25 to 38 years old, mostly women who use and have the luxury of maintaining their beauty, care about being and looking beautiful.

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"Self esteem. They want to feel more beautiful. ” 

A concept was developed on the power and beauty of women. An empowered woman, queen, who takes care of aesthetic health, the clothes she wears and jewelry. The jewel has the meaning of a valuable object that is carefully crafted, as is the work that Paula does. A diamond representation of a jewel was used in the symbol, which was removed from the clinic wall. In the set of elements, the symbol forms a flower, reinforcing the concept of beauty and also bringing a touch of nature.