Brand Identity for Dippy Whip Custard - Ice Cream Shop

Brand Identity for Dippy Whip Custard - Ice Cream Shop

This was a solo project for complete branding of a new dessert and ice cream shop in Cleveland, Ohio. Their main dessert special is a 100 year old custard recipe that originated in a famous Cleveland amusement park. The roller coaster design is a homage to the product's unique past and the waffle cone design serves to identify the main product of the brand as the main focal point.

I chose a light and friendly color palette based around popular ice cream flavors with the main focus on mint green and strawberry pink. The fun complimentary fonts are both playful and vintage, adding to the nature of the product and it's history.