IVOS Medical Logo Redesign

A logo redesign for a new medical device startup based in Orange County, California.

They're developing an economical and novel video laryngoscope accessory for maintaining clear vision during breathing tube placement, aka endotracheal intubation.

This concept is based on evolution, not a revolution. The use of gradients imply transformation, and the brand mark extends the idea of innovating a newer method to accomplish an older technique.