Formerly — Concept 2

13 Responses

1. Mattia Forza

   Second concept for formerly's logo, hand drawn by pencil on paper and then vectorized on Illustrator.

   I'll be glad to receive some feedback on the overall shapes of the vectorized letter and tips on how to improve it.

   almost 2 years ago

2. Pro Sean Farrell

   Hey Mattia,

   In my honest opinion, I think theres a much better direction. If this is the stand-alone icon, then you're competing against another 'f' icon which is much more identifiable. When I first saw the shot, I thought it was a new typeface you may be working on.

   I think your best bet would be to go in the direction of 'form' and look at some ways to express that. Whether its taking shapes that form the letter 'f' in the negative space or thinking laterally what my best represent the word form... i.e: hands, clay, seed, etc

   3likes

   almost 2 years ago

3. Pro Sean McCabe

   Here I was working on the shape in illustrator to provide some tips and didn't even think to look further into the intention of the logo and provide feedback on the direction. I second Sean's advice.

   almost 2 years ago

4. Mattia Forza

   Thank you Sean and... thank you Sean! :P

   I agree with you that using the "f" as stand-alone mark would try to compete (and would fail) with a more known "f". That's something that must be considered deeply. Thank you.

   So you both are saying to leave out the idea of using this "f" alone, but instead to work on something more remarkable like the complete lettering (or a new font based on these shapes) or work on something that would build, through negative space or other shapes, the stand-alone "f".

   Is this what you were suggesting me?

   almost 2 years ago

5. Pro Sean McCabe

   Yes, that is how I interpreted his comment and what I am also suggesting.

   almost 2 years ago

6. Mattia Forza

   Thanks Sean (McCabe)... Well, at least I've done a good thing! I've drawn a letter that has aroused some interest! :P

   Should I continue working on it and design the complete alphabet?

   1likes

   almost 2 years ago

7. Claire Coullon

   Hey Mattia, I'm a bit late seeing this, but I agree with great feedback by the Seans. I do really like the letterform - especially the curves near the top. The letter gives off a really nice style with an elegant, original feel. I'd say it would definitely be worth developing more characters and seeing where it goes!

   1likes

   almost 2 years ago

8. Mattia Forza

   Hello Claire! It's such a great pleasure for me reading your feedback on my work! Thank you!

   I will definitely consider the possibiltiy to develop this alphabet, I'm sure it could born something interesting... Let's see what happens!

   I guess I'll throw away my idea of using the stand-alone "f" as mark considering your feedbacks, I must explore some new directions.

   Thank you again, I've appreciated your comment! :)

   1likes

   almost 2 years ago

9. Claire Coullon

   No problem, looking forward to seeing some new ideas!

   almost 2 years ago

10. Formerly Hi Mattia, you know what's behind. :-)

    Rebound

    Formerly

    by salvatore verazzo

    Hi Mattia, you know what's behind. :-)

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    almost 2 years ago

11. Pro Alex Pankratov

    That's a beautifully shaped glyph regardless of whether it works as a logo or not.

    1likes

    almost 2 years ago

12. Mattia Forza

    Thank you Alex. I hope to find the time to develop some other letters' shapes...

    almost 2 years ago

13. Formerly One of the concept for a project with Salvatore Verazzo, Mattia Forza e Nicola Pedron Now it's monochromatic.

    Rebound

    Formerly

    by Antonio Lo Conte

    One of the concept for a project with Salvatore Verazzo, Mattia Forza e Nicola Pedron

    Now it's monochromatic.

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    almost 2 years ago