Love tomat
Design a logo for a brand
tomatoes with the name: Love tomat
Segment: mass economy brand
Audience: family people, women
For the economy segment, it was decided to make the most understandable and simple story.
If we consider the brand from the theory of user behavior - Jobs to be Done.
The point is that people don't buy products, they 'hire' them to complete tasks.
What 'job' is a tomato hired for?
1. The most obvious is to eat vegetables, fast, affordable and cheap
=> brand tomatoes should be prominently displayed and recognizable
2. As an ingredient for a salad. Eat right, keep fit
Eco story - natural, delicious tomatoes from the garden without GMOs
Not an obvious competitor immediately pops up - a cucumber,
and possibly a partner))
3. Remember your favorite summer taste, enjoy the shape and color of a tomato
tagline: 'The taste you love!' from this point, it is possible to develop further
love theme: Because I love!, Favorite color!, Kiss of summer ...
An interesting variety - 'Geranium Kiss', they look like a heart and hold their shapes well
Logo for sale
