Koretrust - Logo Design

Koretrust are a Digital Supply Chain solutions company based in Italy. Whilst in need of modernising, their new brand required a closer connection to their values of competency, reliability, trustworthiness and excellence. We began with a discovery session, unearthing all the required details to gain a complete and thorough knowledge of the customer, their industry, their vision, amongst other key factors. We soon determined the mission and vision statements, their ideal client profile and tone of voice. Once we had cemented Koretrust’s brand identity we translated the key information into a visual identity. The original Koretrust logo required an update as it wasn’t reflecting the brand values. We developed the logo that aimed to reach a suitable level of simplicity, whilst being distinctive and memorable. The structure adopts a geometric form, with curvature to reflect a human and approachable business. The upward-curved segment of the ‘K’ signifies the growth related with Koretrust’s service. The gap within the vertical line of the icon creates two square shapes that emulate data nodes.