Two logo variations for a new project I've been working on. Going for a blend of a heavy-weight sans serif with a hand painted logo. I wanted something bold that can have a lot of impact, but also has a distinctive and slightly playful touch.
The top version has some straight lines and elements from a more conventional sans (the 'a', the arm of 'r'...) The bottom one has more accentuated curves, closer to a brush script.
At the minute, we're leaning towards somewhere in between, but not sure the T - maybe a cross between the two? Open to suggestions/thoughts! (Ignoring the rough spacing)
over 2 years ago
nice to see a new shot claire! yes, my first thought was: a mix between the two t's. curved on the left extension and a stretched right. I would give that a try. looking forward to see how this evolves!
I love the one in the Bottom much more, it has some nice characteristics, and the T is the highlight of this wordmark, it has some latin feeling in it, if I can say so!
the only thing I would improve is the accentuator of the "à" (or however you call this line on top of the à)
I'm drawn more to the bottom one as well. It seems more approachable.
Emir, Thanks a lot, happy to hear it! I'm about to start working on the vector, so will be able to try a couple of things.
Daniel, I entirely agree about the 'a'. I think I prefer the top one for that reason, but I'll try to get that top part to look more natural (there never seems to be enough room with a double story a!)
Jeffrey, Very glad you pointed that out, as that was one of the ideas behind the variations in the second one (more approachable/friendly). Trying to find a balance between that and not too decorative (if that makes sense).
Nice! I really prefer the lower option. I especially like the way the bottom of the T works compared to the version on top. One thing to keep in mind while re-drawing the T is that the crossbar on the bottom one has a bit of a downward flow and I think it would be nicer to have more of an upturn at the end. Did that make sense?
Thanks a lot Nathan! Yep, I entirely see what you mean - great suggestion. Plus it would help add a bit of space between the end of the T crossbar and the 'o', which is a little close at the minute.
I think the top one is stronger, where the bottom one has more character. I think the horizontal bar of the top T combined with the vertical arm of the lower T+ the rest of the bottom type would be a nice mix. Very nice once again, Claire!
Thanks Yassine, really appreciate your comments! That's interesting that you prefer the crossbar of the top T - I thought so too at first, but keep changing my mind since! Definitely prefer the vertical stroke of the bottom T too though.
Beautiful lines. I really enjoy both but the bottom stands out to me. Fun type!
#2 would be my choice here, but they both have great personality. Great work as always, Claire!
Both are great, bottom one being the strongest. Can't wait to see the vector version Claire!
Simply marvelous Claire!
Top one seems more balanced, but I love that 'T' from bottom one. Both are great :-)
Thanks very much for the great feedback guys! Really appreciate it. Yea I think I'm going to work from the bottom one, but definitely want to do something to improve the 'a', because the top a does seem more solid/balanced..
These are wonderful! The top T seems a bit more balanced, and the rest of the letters on the bottom version are on point. But seriously, both have some great detail. Looking forward to see the next shot. :)
Thanks a lot for the kind words Ryan! Working on the vectored version at the minute and have a revised T (well, two actually..) somewhere between the two - think it helps it look more sturdy. Will post it soon!
by Claire Coullon
Revising the vectored version. Updated quite a few things from the sketches to combine the best aspects of both versions.
Of course though, I'm stuck with two slight variations for the 'T'. The top one has a much straighter stem and the end points outwards, a bit like cursive/calligraphy. The stem of the bottom one flares slightly and points the other way - the idea being that it mirrors the shape at the top of the 'd' to create continuity, both pointing inwards towards the rest of the word.
EDIT: Full size version - http://bit.ly/meo5q1
over 2 years ago
Top one = more professional. Bottom = more playful. Drawn to the top one.
Thanks for the feedback Dain! I've since tried to blend the variations in a way to get something a bit playful but not jokey.. Hoping that comes across.
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