F&M Electric type exploration

Apologies again for the grainy shot. Just another exploration... This time with type. Wanted something that felt "blue-collar" tough, supported the logo image, but still contemporary in its own right. Type type used in this proof is, "Neutraface Slab" by House Ind. if anybody's curious.

Also! All the info is phoney. ;)

Posted on May 14, 2011

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