PSB Sport

The logo of PSB Sport. Sports branding for a Russian bank PSB.

The PSB Sport emblem has many meanings. The shield embodies reliability, which is the most important quality for any bank. The construction of the star looks non-standard. The absence of the right beam adds individuality, and the resulting bite not only helps the star to be read, but also refers to the bank’s logo. The content of the emblem is complemented by a stylized image of a vector, a symbol of striving to the top, the most common mentality within sports.

More about project on https://quberten.com/PSB-Sport-identity