Major Pride

The logo of Major Pride. An esports team from the CIS, who play on the PlayerUnknown’s Battlegrounds Mobile platform and hold their own tournaments.

The emblem is far from the traditional logo with a lion and focuses on the jaws of the animal as a sense of danger: a mouth with fangs — the last thing the opponent/victim will see.

The rigid geometry in the graphics is the studio’s branded style, emphasizing aggression as the principle of the battle royale: the narrowing of the lines in the logo provokes players to do battle. The tongue highlighted in an accent color is a stylized ‘M’ from the name of the organization.

More about project on https://quberten.com/Major-Pride-Rebranding