Union Branding

A brand concept for a area of downtown Omaha, Ne. The area going through urban renewal wants to show that after the project is complete it will be back stronger and bolder than ever. The name “Union” was chosen to show how the community aspect of the project is the driving force. With the goal of representing people from all walks of life the multicolored palette that was created is to show how bring and vibrant the area will be. With the attitude of the developers to make to sure this is not another gentrified area this is reflected in their new brand identity.