Palate Logo Concept No. 2 - Custom Lettering

This is a concept I created for a local coffee roaster shop as a base for the brand I am developing. In the heart of Downtown Sanford, FL, The logo pays homage to a rare local bird, and the shops proximity to the lake front. It makes a conceptual comparison to the heron's source of nourishment. This was not the final concept that was selected. More to come.