Falta Logotype
Logotype for Falta – From sketches & explorations to final vectors. This logotype was created with a custom lettering piece that showcases incomplete letterforms to highlight not only the name of the brand (which in Spanish means “lacking” or “missing”), but also to help remind you that there are many women who deserve a seat at the table and whose stories deserve to be told, which is the mission and goal behind the project.
Complete Case study: http://www.rebecaanaya.com/project/falta
brand
brand identity
branding
custom type
green
lettering
logo
logotype
serifs
type
typography
vector
visual identity
women
wordmark
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Posted on
Oct 25, 2021
More by Rebeca Anaya View profile
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