Schmitt-Faced

This shot features one of my favorite projects and of the finished efforts of myself and a few friends to create a custom beer with coordinated label for a coworker's wedding gift. This 7% ABV, bright and spicy honey wheat beer deserved a label that could clearly articulate not only the style of home brew that it turned out to be, but the person that it was being gifted to. We came down on the final name for the beer to be "Schmitt-Faced" as a play on words and memento to the celebrated, Joshua Schmitt.

CREDIT: Matt Maiorano - Brewmaster, Rachel Rossetti - Copywriter

Posted on Aug 5, 2014

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