REBRANDING PROJECT

REBRANDING PROJECT A successful re-brand is a tricky thing, I find that rebranding projects are the most difficult! you don't want to lose the current brand identity but at the same time you want to give it a fresh new look, but in this case, with ERTH YOGA it was a risk to take since the current branding doesn’t reflect their values/identity and it influences everything from the product's design to the way they talk to customers. we want to create a flexible mark that works across all media and applications to reshape your entire brand identity and we focused on how to bring the patterns in the packaging and make it distinctive especially when the brand going after a new audience.