Rock The Vote - Hoopers Vote

I was proud to collaborate with Rock The Vote and Ben Lyons of Hoopers Vote to create this extremely successful campaign, that brought in organizations including the Players Associations of the NBA, WNBA and NFL as well as UTA one of the largest talent agencies. Our objective was to drive voter participation in the 2020 election, particularly in younger generations. Hoopers Vote was a movement to engage and amplify the powerful influence of basketball culture to drive action in the 2020 Election. We made an impact by designing and illustrating over 400 custom digital content pieces for current and former basketball athletes, celebrities, personalities, and influencers. Additionally, two weeks before Election Day for the final voter push, we created and released a series of Hoopers Vote Instagram AR Filters. Hoopers Vote received over +85,000 Engagements and a 4.2% Engagement Rate with $0 in Paid Media during the 6-week campaign.