Duke_of_si_cu

Waist Away Outline

by Si Jobling Pro | April 20, 2010
Shot_1271762489

2 Responses

  1. Pro Duke_of_si_cu Si Jobling

    Early concept for a dieting application I'm building called Waist Away. I'm keen to use the shape of the initial letters (W & A) to define the outline of a female body, using the negative space in the leading for the waistline.

    almost 2 years ago

  2. 4999915986_6bcf0272d4_b Cole Henley

    Reminds me of the Venus of Willendorf - nice idea but not sure a negative body image is a good incentive for dieting, certainly as part of branding.

    For many dieters the process is about eating more healthily and embracing a natural body shape and size rather than purely about losing weight.

    I'd say instead emphasise the positives (what you can aspire to: lifestyle, dress sizes, health benefits, etc) rather than the negatives.

    almost 2 years ago

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