Vancouver Island North – "Get Lost" Campaign

One of the challenges this region faces is the perception of how remote and rugged it is. Upon further research and review, this as a selling feature of the region. We are all made up of a collection of experiences. It’s these experiences that allow us to grow, change and evolve. They help form our beliefs and our sense of who we are. Sure, everyday life does offer some of these day-to-day experiences, but to truly grow, you need to submerge yourself—get lost. The result is a deeper understanding of things. A true appreciation for the world, history and people around us. Get Lost. Find yourself. This concept has benefits on several levels. Whilst being deeply meaningful on an emotional level, it also works both as a suggestion and promised outcome. Come, lose yourself in our land, culture and wildlife and you will truly be changed forever.