Chaga Chai Branding and Packaging

A freelance project to design the brand and packaging for an exciting new start up tea company, Chaga Chai. Using chaga mushrooms, they produce bottled iced tea drinks and packaged tea for hot drinks.

A brand was needed that would help set them apart and engage with their audiences. My aim was to design something that was fun and expressive, whilst establishing them as a luxury brand. Finding inspiration from brewing and infusion, I used typography to create the idea of movement and mixing of liquids.

You can view the full project at bobbyhilldesign.com

Thanks for looking :)