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How is UI/UX different for the gaming industry?

The ultimate goal of any game created is to engage the players and provide a positive user experience to retain and convert them. Games are interactive and dynamic and thus need to be seamless. UX/UI plays a role in onboarding and educating the gamer to make sense of the game, reducing cognitive friction while crafting game challenges and mechanics, and factoring in usability and accessibility.

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Posted on Sep 29, 2021

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