ADIDAS - VIETNAM DYNASTY

"VIETNAM DYNASTY"
is a concept art inspired by the majestic, mighty and powerful cultural image of the Vietnamese Dragon during the Ly Dynasty. Resonating with the spirit of sports and creativity expressed through 2 elements of ADIDAS brand heritage along with the Borrowing ideas from the motifs on Vietnamese bronze drums, depicting the scene of running competitions that are becoming more and more popular in Vietnam.

The main idea expressed through the yellow color combined with the black and white hue which is also the main color in the "ULTRABOOST DNA" product line from the ADIDAS brand that creates a sense of luxury but equally strong and decisive.

Hopefully with the work "VIETNAM DYNASTY" as a part of conveying the message and inspiration to more and more promote the qualities bearing the spirit of Vietnamese Heritage.

Full project: https://www.behance.net/gallery/121879913/ADIDAS-x-VIETNAM-DYNASTY