Upstart pattern design 2

I designed this project for Upstart, a leading AI lending platform. The challenge of this project is to introduce pattern designs to the Upstart brand while accurately representing the essence of the company.

To solve this challenge, I focused on the 3 core ideas that represent Upstart: 1) young and fresh, 2) easy and quick to use, and 3) trustworthy.

In this concept. I tried to introduce movement and energy, which represent how easy and quick it is to use Upstart, whether to start your own business, fund an education, or build a new life for yourself.

Feel free to check out the next or previous post for more concepts from this project.