Upstart pattern design 1-1
I designed this project for Upstart, a leading AI lending platform. The challenge of this project is to introduce pattern designs to the Upstart brand while accurately representing the essence of the company.
To solve this challenge, I focused on the 3 core ideas that represent Upstart: 1) young and fresh, 2) easy and quick to use, and 3) trustworthy.
In this concept. I played around with the orientation and different sizes of our Upstart chevron logo to create a fresh, exciting feeling.
Feel free to check out the next post for more concepts from this project.
abstract
black
branding
brand system
design
geometric
illustration
pattern
seamless
teal
upstart
white
View all tags
Posted on
Sep 14, 2021
More by Jeff (Yen Hung Lin) View profile
Like