NBA.COM Concept

This design concept explores a new approach for the NBA.com website. It presents all the diverse streams of data and information from the league, games, players and social media profiles into a beautiful, simplified experience that aims at creating deeper engagement with fans across all channels and devices.

You can check out the full project over here on my Behance profile: https://www.behance.net/gallery/15509621/NBACOM-Concept-A-New-Digital-Identity

Travis White
User Experience & Product Designer from Melbourne, Australia

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