Herbana Effortlessly Possible Campaign

For as long as many centuries, Indonesians have rely on traditional herbs and medicines such as jamu for their wellness. Herbana offers convenience to support urban healthy living, by making these traditional herbs available in form of capsules that needs no preparation to consume. With this in mind, we helped develop a launch campaign idea. Aptly titled Effortlessly Possible, the campaign communicates the conveniences of having herbs extracted from Indonesia's soil directly to your household.