I Went Camping With - Logo
We had the opportunity to brand a podcast recently and loved the premise. It's recorded (audio and video) inside of a renovated airport shuttle bus. They go to their guests! It's obviously camping themed and even has a campfire and cricket sound effects in the background.
When creating the logo, we wanted to say "camping" and "digital podcast." So we opted to rotate the play/pause icon and fast forward icon to tell a new story: double lines for the open road, camping tent, and pine tree!
It's super scalable, distinct, and works well on just about any media/material as a one color attention-grabber.
Stream: https://i-went-camping-with.simplecast.com
Watch: https://www.youtube.com/channel/UC8P_1_h13Z4xkgdoNSz12bg
ben stafford
brand identity
branding
design
fast forward
geometric
icons
identity
logo
logomark
pause
play
podcast
podcast branding
podcast design
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Posted on
May 24, 2021
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