UpArrow Brand Logo

Let the adrenaline rise. A store for the biking enthusiast, the UpArrow brand caters to the need to stay comfortable while in your element. What is underneath all the gear is just as important – so you can show off your adventurous nature with unique shirts that capture your personality while being ultra stretchy and soft – in casually upscale way. To create the name and logo for this brand, the focus was on the elements involved – upward motion, a rising speedometer, and, of course, apparel. The end result is a combination of these ideas, resulting in a minimalist logo that is a pun of “apparel.”