Nobody Trains Alone
Nobody Trains Alone
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Nobody Trains Alone is a bespoke training service for individuals that have a passion for fitness; whether that be general health, or high performance. Owner and Founder Jordan Gatehouse needed a logo and a single page website to promote his new business.
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I utilised the shape of a dumbbell as a form for the three letters βNTAβ, where the handle is the crossbar of the letter βAβ, and the largest βplateβ forms a T rotated 90 degrees. This shape is an easily recognisable icon, but works as a strong and sporty motif. The double line font style has a retro feel, but also resembles sports jersey numbers and lettering, which ties in nicely to the fitness theme. Most importantly, this logo transitions really well across multiple formats, including clothing. I also animated the logo for use on the landing page and social media.
Full project: https://barnard.co/work#/nobody-trains-alone/
