Macatawa Bank Wealth Management Branding

The focus of this rebrand was to elevate the Wealth Management area of the bank to a level that matches the quality and professionalism of the services provided by this area of the organization. We introduced a new guilloche brand element rooted in banking history, guided our copy writing through customer research, and used a couple of new print processes that exude the quality and confidence of this brand.

You can view the whole project on my Behance
https://www.behance.net/gallery/117947311/Macatawa-Bank-Wealth-Management-Branding