Banks Home Building

Taking inventory of current design trends for logos in the home building industry, one quickly notices a pattern. In my research, I found dozens of logos from competitors that all use profiles and silhouettes of homes. Usually, these designs consisted of a few walls and a roof, with the name of the business somehow sandwiched in the middle. The blueprint used by everyone else in the industry is so formulaic, no one using it has the opportunity to truly stand out. I decided to take brand cues and logo design in the direction of one of Banks Home Building’s dominant strengths: quality. Quality isn’t achieved by viewing the forest for the trees; it is in the details. It is earned by the choice of material, and it is laid brick-by-brick.