Wear Your Belt - Seatbelt Safety PSA

This was for a PSA project, I chose seatbelt safety.

Given that the 7% of Canadians that don't wear seatbelts account for 40% of vehicle collision fatalities, I wanted to hyperbolize the potential risk in the first design (jumping out of a plane without a parachute) and I also wanted to show an analogous situation in the second design (riding a motorbike without a helmet) to show how fatal it can be to drive without a seatbelt.

- Tarek