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Show and tell for designers.
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26 Responses (page 1 of 2)
Everything you post is epic.
about 1 year ago
Pro
Andrew Pautler
Wow, this is beautiful. Well done!
about 1 year ago
Pro
Jory Raphael
That's one happy mechanic!
about 1 year ago
Pro
Miro Keller
Absolutely love it! Symbol, fonts, all great! The only part I'm kinda doubtful is the color split on the symbol, but maybe it's too boring without... I don't know...
about 1 year ago
Pro
Brian Potstra
Nice. I like the new brush script font you chose - works really well in lending it that friendly 50's vibe.
about 1 year ago
That a-r ligature feels a tad too big in relation to the other letters, but this is classy work.
about 1 year ago
Pro
Jesse Bennett-Chamberlain
Thanks for the comments everyone. @Miro... I'm undecided on that split myself. I added it at the last minute in an attempt to give it a bit more retro character.
My goal with this logo was to create something that looked trustworthy and professional... but not too "big box store" and slick. It's for a one man shop... and I was hoping to convey that a bit. Is any of that coming through?
about 1 year ago
Pro
Derek Punsalan
Immediately reminded me of something clean & fun - like something out Cars.
about 1 year ago
Jesse, beautiful job. It will black + grays only?
about 1 year ago
Pro
Aurélien Foutoyet
superb
about 1 year ago
Pro
Gedy Rivera
This is wonderful!
@Joshua - That's actually what I love about this typeface. I think it has that 'raw' feel.
about 1 year ago
Pro
Chuck Mallott
I'd bring my car there.
about 1 year ago
Pro
Adrian Pelletier
Really nice. Like already mentioned, it has a great vintage yet playful feel. The first thing it reminded me of was a Pip-Boy perk from Fallout :)
about 1 year ago
Pro
Miro Keller
@Jesse I think it is, yes :)
about 1 year ago
Pro
Matthew Anderson
Yes. So many times over!
about 1 year ago
@Jesse, well, it isn't a big box store but it does have a box. ;)
Beautiful work.
Even though the lower script feels a bit older in fashion, perhaps a different face would help better in the "seems-like-a-painted-sign" direction. Otherwise TOPS!
about 1 year ago
Pro
Lenny Terenzi
Excellent! I would visually bump the shape over to the left a few pixels. It looks a little off-center even though it may technically be centered. Or slide the mechanic over so divides the shape exactly down the middle. Just seems to be a touch of visual tension there for me. Fantastic though. I would bring my car there!
about 1 year ago
Re trustworthy and professional: for sure, it does. But not solely based on the execution (though it rocks indeed). I think the name of the shop (probably out of your control) is trying too hard. It sounds a bit needy ("Look at us, we're not like the other guys, we have integrity!").
But I think what evokes those feelings, is simply that this guy cares enough about his brand to put it in the hands of a designer. That speaks more to me than the name or execution of the logo. This guy cares about details.
Design wise, I might try tracing the script to make each character unique. Good stuff dood!
about 1 year ago
I dig everything about this except for the brush script, which concerns me a bit. On the one hand, I'm a bit worried about its legibility--but more than that, I'm just not sure I think it fits with the rest of the logo.
I agree that the brush script helps create a whimsical 50's vibe, but in my opinion its introduction is a third visual element (icon + gotham + brush) that doesn't jive with the other two elements. For one, the character in the icon and the word "INTEGRITY" just say, well...integrity. The brush script doesn't.
In fact, I feel like everything that brush script does--50's vibe, unique, "one-man-shop", etc--is already being done, and better, by the icon itself.
The icon is tongue-in-cheek and playful, it says one-man-shop literally, and the shape of the emblem gives off a 50's vibe.
Personally, I'd say lose the brush script. I think the rest is great and accomplishes everything you were going for without it.
about 1 year ago
Pro
Jesse Bennett-Chamberlain
Great feedback everyone. I'm going to take another stab at this tomorrow. Thanks!
about 1 year ago
Rebound
Integrity Car Care
by Jesse Bennett-Chamberlain
I've tweaked the mechanic so that his back isn't so arched (I got some feedback that he looked like he was going to swallow his wrench like a sword) and changed the "car care" back to Gotham.
I'm not sure about the colours at this point... just the first combo I put together.
Thoughts?
about 1 year ago
Pro
Mattias Lundin
I like the gray version a lot better. And you should use the Car Car front from the first version!
about 1 year ago
I actually prefer the script for 'Car Care' to Gotham. The feel from the script seems a little more... approachable. The double stacked gotham just seems too formal. Just my thoughts though...
Oh yea - love it.
about 1 year ago
Pro
Adrian Pelletier
Personally, I like the grey color scheme much better. Automotive work mainly consists of metal parts like bolts, sheet metal, chassis, suspension, gears, chains, etc. If I looked at the two logos quickly and had to guess the type of work each does, I'd say the grey is for fixing cars and the blue is for fixing baby strollers.
about 1 year ago
Love it.
about 1 year ago