What is Media Buying?

Media buying can be defined as the process of buying media placement for advertisements. You can do it through any medium. This can be done through the internet, on TV, using digital signage, websites, etc. You can also hire a media buying agency to manage the advertising campaign for you. All in all, you can say that media buying is the strategic wholesale multi-dimensional advertisement buying, negotiations, and methods that aim at seeking the most beneficial opportunity at the lowest price possible. For more information- https://promodomegroup.com/picking-the-right-media-buying-agency-for-the-best-advertising/