Disney's Godmothered: Unchosen Movie Title Treatments

One huge silver lining of last year was that we got to collaborate with Disney, a brand that shaped our childhood, and is responsible for half of the quotes in our daily conversations (you'd be surprised how often we find a way to fit "He's a human! You're a mermaid!" into everyday conversation)!

One of the 3 projects we got to work on with them was developing title treatment explorations for Godmothered, a Disney+ Original Movie about a fairy Godmother in training (Jillian Bell) who travels to Boston at Christmas time to help a single mom (Isla Fisher) find her happily ever after. We worked under the skillful guidance of Kari Miller, Michaela Mucha, and Jess Linares.⁠

Here are 3 of the title treatment (fancy speak for movie logo) explorations pitched. It's a modern day fairytale featuring a wonderfully flawed Godmother, which was the main inspiration for our lettering: a bit rough, a bit unfinished, a bit cattywompus. Link in bio for more on this project. And don't miss Godmothered on Disney+!⁠

Huge thanks to:⁠ Neri Rivas, Friend/Szechuan Chicken Dinner Club, President/VP Creative Advertising at Walt Disney Studios 20th Century Studios, for the intro/referral!

Hoodzpah
Brand Identity and Type Design for oohs and aaahs

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