Logo Design Concept E for Addicted Society.

Logo design concept E for Addicted Society.

Addicted Society is a new business raising awareness and providing support for those struggling with addiction. This encompasses addiction of all kinds, from drugs and alcohol, to diet and screen time.

After the first round of designs we did a bit of a reset on our brief, the client deciding that instead of a bold and assertive symbol, we should try the more subtle approach of a monogram using the company initials ‘AS’.

In this round we also pared back the use of colour, staying with neutral black and white. We continued the youthful badge style logos appealing to our millennial target audience, but with the addition of a tagline, ‘Discipline + Resistance + Consistency’, the three pillars of the addiction recovery process.