Culturelust Festivalshirt

For this project I did a brainstorming for what the festival is all about, collected keywords and found a name, which is composed of culture and wanderlust = Culturelust.
I then structured all the information in a mindmap and found a unique selling point for my festival. The festival is based in Berlin and its for people, wo love travelling and exploring different cultures including their music and food.
As a little gimmick the visitors get a passport for their polaroidphotos, which they can take at the many polaroid-booths and which is also personalized.
The keyvisual for the festivalshirt gives the viewer a feeling of freedom, summer, fun and liveliness.