Kobo x Indigo "A Mug For Every Reader"

Kobo had a cobranded campaign with Indigo bookstores where we paired an Indigo mug and a Kobo eBook together under a reader persona with the idea that customers could find the persona that suits them best. This pair was for "The Daydreamer".

I art directed and edited a photoshoot featuring the different mug/ eBook pairings for the campaign to show the products in situ, with these photos being posted across social media platforms.