CULTURED STONE
Unused art direction for a manufactured stone veneer client from a few years back. This direction was focused on the architectural precision of the product and the juxtaposition to its interior / exterior space.
The use of intricate, exposed gridlines allowed us to focus on a variety of detailed layouts. We mixed this with the layering of imagery to reinforce a detailed view of the product up against the environment it would live in.
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art direction
branding
design
editorial
exploded grid
exploration
grid
layout
stone veneer
typography
ui ux
web design
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Posted on
Jan 4, 2021
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