Curly Parsley

Consulting firm Curly Parsley creates and refines strategic operations for hospitality groups. With a focus on streamlining efficiency, they are distinctly aware of the importance of clear communication and continuity. They wanted a visual identity based around their namesake, Curly Parsley, known for its personality and clean, earthy flavor.

Paired with vintage botanical illustrations, the brand identity includes a wordmark, illustrated icon, and muted color palette crafted to reinforce a modern and bold, yet distinctly grounded visual language.