DAME - Amplifying the Impact of a Digital Magazine

During our discovery process and in-depth research of various successful digital editorial platforms, we were able to find a good level of compromise between what is considered edgy and innovative, and familiar, and easy to navigate.

With the goal to reinvent but remain well inside the conventional and familiar user experience on both desktop and mobile, we chose to have the UX remain relatively standard while boosting UI elements and interaction, all while adhering to the original branding and developing this visual language further in the digital domain.

Learn more about this project at our website