Archer Education Logo & Animation

Archer Education Logo and animation

Simple and effective chevron/arrow to the left of the type. We wanted to emphasize the simplicity they offer within the logo and the straightforwardness, hence the overall simpler approach with the arrow indicating movement and going forward.

We ended up going for a different variation with the logo to the right in the end.

----------------

Archer Education was founded on the belief that enrollment marketing and recruitment could be smarter and more effective - and that schools should be able to focus on their core competencies instead of worrying about how to reach, enroll, and retain right-fit students.